The same goes for long-lasting, high-value materials such as leather. Embossed leather boxes, blotters and cases are likely to be kept within view.


Distributor Stran & Company (UPIC: STRAN) presented this magazine file design to client Martha Stewart magazines for the launch of the new Everyday Food publication. The brightly colored, reusable, desktop storage containers are available in sizes to fit magazines and CDs. Photo courtesy of The Platform Group Gallery

In general, technology has also changed the desktop landscape and created demand for a whole range of tech-related office supplies—from the ubiquitous mouse pad to USB drives and PDA charging stations. This explosion of devices and wires can create desktop clutter, so many companies are introducing new promotional products to deal with it.

“As technology and electronics are increasingly being used for work, office supplies have accommodated the change,” Hoylman says. “There is now a need for stylish platforms that organize electronics while charging them, mouse pads, flash drive loops in stationery, and various sizes and shapes for electronics’ holders. As new electronic devices are introduced, more office supplies will be created.”

Get Personal
Office products with fun, whimsical or sentimental appeal are among the most likely to be retained long term in part because workers want to express their personality or interests within the confines of their otherwise ordinary cubicle or office. Items people personally embrace are more likely to be used at home or taken with them when moving to another desk (or company), creating even more opportunities for brand exposure. Get personal with these items:

  • Consider items with an artistic appeal. Office supplies made of high-quality leather or with the look of fine sculpture or glasswork may appeal to some, while others may like items that come in the shapes of animals or that are decorated with flowers. Knowing something about the tastes and interests of the end user is crucial.
  • Many people appreciate office supplies that can display family photos, a personal drawing or a child’s artwork. Office items decorated with names or initials also personalize the workspace and instill pride.
  • Fine leather or vivid, colorful plastic or cardboard boxes with compartments inside provide a great place for workers to store personal effects such as keys, wallet, cell phone, photos, etc.
  • Humor and novelty can be attention getters. Items decorated with clever phrases or molded in unusual shapes may strike a chord and be kept on the desktop just for fun and conversation.