The exception is when you want to make a bold personal statement, of course. Smaller, nonessential items can get promoted to share desktop space with larger, more frequently used items if they express the worker’s personality.

This dual-function clock and cardholder makes efficient use of desktop space, and its sleek, classic design makes it a good match for many office environments. Photo courtesy of International Merchandise Concepts

In many industries, USB drives have become essential office tools for quickly transferring files between workstations, and for use in meetings and presentations. Attach a simple key ring, and the result is a vivid, four-color, mini billboard that travels all around the office—and even between the office and home. Photo courtesy of SWEDA

“We have a ruler in the shape of a paper airplane,” says Simons. “People may not keep a regular ruler on their desk, but they keep this one to make a statement.”

Promotional items incorporating digital or conventional picture frames (for instance a desktop flip calendar or business card holder) are also popular because they allow users to personalize their space.

Higher quality items (and workers do notice quality) are also more likely to be retained and used the longest because they not only last but also connote a higher level of value or status. To really instill pride, consider high-quality, durable, heavyweight materials and personalized decorating (with a name, initials, title, etc.)

“The higher the quality, the more staying power,” Simons adds. “The goal is to get the most logo exposure for your money. Make sure you pick unique items that won’t get tossed. The more unique, functional and high quality, the more your logo is going to be exposed.”

Carly L. Price is a Dallas-based journalist who has written for national trade and consumer publications, including Cooking Light and Southern Living.