Even though your customer’s logo won’t last past the first bite, food is a fantastic way to dish up promotional campaigns that provide lasting brand recognition. That’s why distributors spend more than $34 million a year putting clients’ logos on tantalizing treats, according to Promotional Products Association International (PPAI).

Fretting over which food items you should serve? There’s no reason to have an “edible” complex. Try these simple tips for promotions that deliver satisfying profits.

Food Factors
It’s no surprise that edibles are deliciously desirable choices for your clients’ logos. After all, who turns away candy, cookies, chocolate and nuts?

“Food is always fun,” says Tina Jameson, national sales manager for Boone, North Carolina-based Hospitality Mints (UPIC: HOSPMINT), which produces six million hard and soft candies each day in more than 20 varieties. “The nostalgia of candy is an emotion from childhood. The cost of a smile and a positive association with a brand is only pennies with mints and candies.”

Customers at tradeshows looking for a bite to eat or just a quick break also appreciate a little pick-me-up, says David Miller, CEO of Freeport, New York-based Chocolate Inn (UPIC: CHOCINN). “Attendees are walking around the show tired and hungry. Chocolate satisfies their hunger and makes them feel good,” he says. “It brings them into the booth.”